Multi Level
Marketing According to wikepedia
"Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation.[1] Other terms for MLM include network marketing,[2][3][4] pyramid selling,[5][6][7][8][9] and referral marketing.[10]
Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing.[1] Some people use "direct selling" as a name for MLM, although MLM is only one type of direct selling, which started centuries ago with peddling.[1][2][11]
MLM companies have been a frequent subject of criticism as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company's products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion.[10][12]
In contrast to MLM is single-level marketing where the salesperson is rewarded for selling the product directly to the consumer
My opinion, while all that Wikepedia says is true and valid, is that almost everything is sold via a multi level marketing scheme.
Take for instance the food we eat. This is produced on farms across the rural landscape by hard working people and on sold to a larger company and then on to a distributor and finally to the supermarkets and ultimately to the consumer.
The original producer receives a minimal price for his produce which he has invested many hundreds of thousands of dollars in property and infrastructure and many, many hours of hard physical work. Every level of marketing from there up earns as much or more than the producer, often with little or no investment and minimal physical labour.
We are meat producers and our investment in property is in the millions of dollars. We receive around $2 per kilo for our meat which is ultimately sold to the consumer for up to 20 times that. If MLM is corrupt then so to is this system of marketing when the producer at the bottom of the pyramid receives the least reward for his product. The supermarkets at the top of the pyramid receive the biggest cut for the least effort.
Yes they have to invest in some infrastructure and employ some staff and there are many overhead costs, but it must be remembered that they only have to put the product on the shelf or in a refrigerator, the customer will select and carry it to the checkout where they pay a person manning the register. Many stores are even doing away with that part of the process now by putting in systems where the customer serves themselves.
Very few products would be sold via a single level marketing scheme. Perhaps hand made products or produce sold through craft and farmers markets would fit this category where the producer sells directly to the consumer aiming to cover his production costs and add a little profit.
There are many MLM schemes on the internet that hundreds of thousands of people are working hard at to make a little extra income. I have looked at many of these and concluded that most of them rely on conning your network of friends or acquaintances to get on board and act as distributors for you.
However when I came across Stiforp I was impressed by the simplicity of the plan and the opportunity that it offers for anyone getting involved to make a little extra income.
The training and tools available ae excellent and there are rewards for those who are prepared to put in a little effort. They also have a policy of no scamming, or harassing people with emails promoting their products. You first must contact the prospect personally and ask their permission to send them a link which will lead them to Stiforp and Stiforp products.
I did some research on the founder of Stiforp Nauder Khazan. Nauder moved to the US from Iran as a young boy and after a relatively humble beginning started out marketing door to door at age 24.
He now heads up Stiforp after 21 years in marketing. He is married with 5 children and comes across as a vry gnuine individual, willing to help others achieve as he has.
I am giving Stiforp a go because I believe it is, yes an MLM company but one with a high level of integrity.
If you would like to take a free tour of the Stiforp marketing plan and see for yourself, I will place a link below.
I acknowledge there are some people on the net who would try and discredit this company or any successful company, but that is typical of many when someone is successful, they seem to have this very real need to pull them down. We call it the tall poppy syndrome in Australia. Usually the motivation is jealousy and often they will try to divert people to their own scheme which they are trying to promote.
http://jokylu.STIFORPTour.com
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